- Working in E-Commerce & Online Marketing for over 10 years
- Online-Marketing and Branding-Expert
- International experience on client side as Online-Marketing-/E-Commerce-Leader and Senior with focus on acquisition, tracking and merchandising. Shop- as well as marketplace- strategy for brands like PUMA, C&A and start-ups
- Expert, respectively experience in:
- Online- and sales strategies and business models
- Product development, positioning and marketing
- Omnichannel combination online – Brick and Mortar
- E-Commerce replattforming Projects
- Marketplace-setup & -marketing
- Team- & agency-audits as well as compensation models
- Merchandising- and product optimization
- Content-monetanization
- Knowledge in usability/UX, user-centered design, behavioral economics
- Marketing Degree University of California; Sociologist (Dipl.) University of Hamburg
- Start-up mentor at Next Generation Accelerator
- Know-How: Google Ads Plattform, Adobe & Google Analytics, GTM, RTB Trading Desks, Attribution-Tools, ESP